vibecaddy Vorarlberg Vacation

We brought 10 international golf creators to Vorarlberg for three days in the Austrian Alps: people from the new generation around the game.

The idea wasn't to play as many courses as possible. We used golf as a way into the region and built the trip around everything that makes Vorarlberg worth travelling to in the first place.

Together with Vorarlberg Tourismus, we curated the programme and hosted the group from start to finish. Kaddey joined as brand partner and equipped every guest with their own trolley. A professional photo and film crew captured the trip as it happened, turning the three days into photo and film content, while the creators shared the experience through their own channels. 

Our belief is simple: if you want people to tell their communities about a place, give them something genuinely worth sharing. And that starts with making it worth experiencing.

Two sides of alpine golf

Lech isn't the obvious destination for a new generation of golf. That's exactly why we started there. Lech stands for grand hotels, mountain tradition and a certain kind of luxury. Our base was Rote Wand, where food, hospitality and the mountains are part of the experience. Right in the middle of it all lies Austria's highest golf course: nine holes at 1,500 metres above sea level. Most of our guests had never played golf in a setting like this. You could tell.

A few valleys away, Brand felt completely different. The course lies deep in a narrow valley beneath the Rätikon peaks, with a mountain stream running straight through it. And what makes Brand special is how much happens within such a small place. After golf, it was spa and lunch at Sarotla, followed by an easy afternoon and dinner at Valavier — all within walking distance.Two very different takes on alpine golf. But in both places, the course was only part of the experience.

That was the idea behind the whole trip. We built three days that took the group beyond golf and further into Vorarlberg. Our guests travel a lot, play a lot of golf and have seen a lot of places. The goal was to keep surprising them.

The experiences

  • The Highest Course

    Nine holes at 1,500 metres. Golfclub Lech follows the river through the Zugertal, surrounded by the Alps. For most of our guests it was a first, and their reactions made clear why we brought them here.

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  • The Food

    Food was part of the trip from day one: a proper Brettljause in the mountains, fish we caught and prepared ourselves, and Friends & Fools at Rote Wand. Different settings, same idea. To experience Vorarlberg, what happens around the table matters as much as what happens on the course.

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  • The Mountain Mirror

    High above Lech, we got exclusive pre-opening access to the new Lech Mountain Mirror by Snøhetta: a huge reflective water surface surrounded by mountains. Seen before the official opening, and, admittedly, a hard place not to take a picture.

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  • The G'spusi

    G'spusi carries the enormous umbrella of what is billed as Europe's largest après-ski bar. In the middle of summer, without any après-ski, it became the setting for one of the happenings of the trip.

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  • The Gallery

    At Creative Space Lech, we visited Sommerfrische, an exhibition exploring alpine summer through contemporary art. Sculpture, painting, photography and installation offered a different perspective on the landscape we had been travelling through all week.

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  • The Fishing

    In the Laternsertal, everyone got their hands wet. We stepped into the wild Frutz, learned to fish, caught our own dinner and prepared it. Somewhere between the first cast and the meal, catching fever broke out. By the end, pretty much everyone was hooked.

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  • The Mountain Golf

    Golfclub Brand: tight fairways, shots across the water and peaks rising all around. Hard to ignore while you're trying to make par.

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  • The Night Hole

    After dark, we came back to one hole. Almost no light, just moody illumination and the sound of the stream rushing through the darkness. Then you have to hit across it: a glowing ball disappearing into the black, an illuminated target somewhere on the other side.

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  • The Kaddey

    Every guest got their own Kaddey trolley and used it on every golf part of the trip. No product presentation, no stopping everything for an ad. The trolleys simply became part of the experience, and showed up naturally in our professional production and in the creators' own content.

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What it delivered

The content follows the experience, not the other way around.

FOR Vorarlberg Tourismus

No logos on every corner. No mandatory geotags. Instead, we brought international creators with deeply connected golf communities to Vorarlberg. People who experienced the region firsthand and shared it with audiences around the world. A much more meaningful way to put Vorarlberg on the map.

FOR Kaddey

Every creator received their own personalised, high-end Kaddey trolley for the entire trip. And they actually used it. Across different courses, terrain and conditions, the product became a natural part of their golf experience. The result was authentic content showing the trolley in action, rather than a staged product presentation.

FOR Creators

A trip built around golf, with so much happening beyond the fairways that it’s a wonder we found time to play. Mountains, art, food, fishing and a pretty good party along the way. Some of our guests even called it the trip of a lifetime. And every single one wants to come back.

Photo & video content by Pius Martin & Fabian Karner